Elucidating the ethical sales behavior in electronic commerce


01-Oct-2017 20:54

The substantial increase of the mobile users is linked with greater adoption for mobile-commerce in India.

At present, Indian users indulge in mobile purchases for low value transactions such as entertainment services, games, and music downloads.

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M-commerce adoption decisions are relatively complex and different from technology adoption decisions because in m-commerce users not only choose to adopt a technology per se, but rather a new instrument of doing business.The mobile cellular market is the fastest growing telecommunication market in terms of subscriber numbers and popularity in India.